Oddschecker

Rebrand

Branding​

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Created Using

Adobe Illustrator, Adobe InDesign & Adobe After Effects

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Brief

Create and develop a new brand identity for Oddschecker which translates their vision and strategy.

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Summary

Oddschecker is an odds comparison site and app which allows its users not only to check and compare odds between multiple top bookmakers but also to place bets at the best price without leaving the site or app. The aim of this rebrand was to bring Oddschecker into the new age of being a friendly and inviting one-stop-shop for all betters whether new or experienced. This meant redesigning and developing the logo, tone of voice, visual communication, and overall feel of the brand.

 

My Roles

Research, Brand assets, Brand guidelines, Motion designer, Photo use guide & Branded content research and developments